InControl Digital Signage allows you to execute more targeted marketing with relevant promotions based on individual shopping habits. The dynamic advertising screens at each till provide the opportunity to communicate directly with the customer at the point of sale; a proven and effective way to increase customer spend.
The integrated VGA display advertising screens at the epos till systems can run your marketing media which can be updated quickly and simply from the central office. This ensures your stores are always up to date with the most current marketing messages that you want your customers to see.
In addition to displaying offers and promotions on a set rotation at the epos till, the screens can also work intelligently to offer relevant products and promotions whilst you have your customer's attention at the point of sale.
The display advertising can be triggered by specific items and transaction scanning to show the most appropriate offer or promotion for that customer. Your advertising messages still reach the same level of audience, but by automatically displaying more targeted advertising, your customers benefit from promotions relevant to them and are more likely to take advantage of such offers.
Dynamic Digital Signage is a powerful way of communicating with your customers because it connects your business to them based on their shopping habits and requirements. The InControl Digital Signage analyses the data and presents the most relevant advertising message automatically. Your marketing team can continue to develop the best in promotions and offers, knowing that they will be displayed to their target audience. Exposure isn't limited to till points; a presence can be maintained throughout the store through electronic shelf edge labels and intelligent advertising screens.
InControl Digital Signage puts the right offers in front of the right audience; benefiting your customers and boosting your business.