Our customers have found that better employee efficiency, improved transaction times and targeted marketing are just a handful of ways that InControl Evolution has enabled them to improve sales performance.

Some of the key features of InControl that can accelerate your sales are:

• Intelligent Stock Management Software
• Optimising Promotional Opportunities
• Targeted Marketing
• Increased Sales Capacity
• Better Business Decisions
• Experience of Retail Requirements
• Configurable System
• Proven Performance in over 3,500 UK Stores
• Improved Service Capacity
• Boosting Basket Spend with Customer Loyalty
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Retail sales increase when you can offer promotions that respond to the individual customer. The InControl Evolution retail system amasses a wealth of customer sales data that can be used to deliver more targeted marketing for your business.

The targeted marketing options available through InControl, work to bring your business closer to your customers. Improving the communication you have with customers, down to an individual level, can leverage powerful marketing opportunities.

The InFront Point of Sale terminals all have the ability to offer promotions direct to the individual. The integrated VGA display screens that face customers whilst at the till, can be linked to item or transaction scanning. Whilst the customer is at the point of sale, the retail system can analyse the individual's shopping behaviour and display a relevant offer or print a unique voucher.

One of the most successful target marketing initiatives made possible by the InControl technology is the issuance of Smart Coupons. Smart Coupons assess your customer's shopping habits and then print specific vouchers for them. This increases the chance that they will return to spend with your business.

Smart Coupons have already been proven as a success with Co-operative Food who saw an incremental increase of almost £8.5 million over the Christmas period 2008 through the issuance of Smart Coupons alone.

Advertising screens throughout the store are also more effective in displaying up to date promotions than static advertising media. Changes can be implemented quickly through the central system ensuring that your marketing team can work more effectively with those on the store level in increasing sales through relevant and timely promotions.