Our customers have found that better employee efficiency, improved transaction times and targeted marketing are just a handful of ways that InControl Evolution has enabled them to improve sales performance.

Some of the key features of InControl that can accelerate your sales are:

• Intelligent Stock Management Software
• Optimising Promotional Opportunities
• Targeted Marketing
• Increased Sales Capacity
• Better Business Decisions
• Experience of Retail Requirements
• Configurable System
• Proven Performance in over 3,500 UK Stores
• Improved Service Capacity
• Boosting Basket Spend with Customer Loyalty
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The InControl retail management system does more than build customer loyalty through an improved customer experience. It has the ability to offer benefits and rewards to individual customers to directly increase sales.

The InControl retail software has the power to build up a detailed picture of individual shopping habits, including product choices and basket spend. In addition to collecting this information, the system can analyse the data and suggest relevant offers to that customer which can offer them benefits, and reward your business with increased basket spend.

Building up a picture of shopping habits brings your business closer to understanding your customers. With this information you can provide for their needs and give them the care and attention that builds loyalty to a brand. You can choose whether to offer promotions to new customers, as well as rewarding repeat visitors or loyalty card members. The InControl system not only collects data about customer spend, but it has the tools to react to shopping habits automatically in a way to increase sales for your business.

Specifically, when a customer who has shopped with you before returns to the till, the InControl retail software can assess which offer or promotion is most relevant to that customer based on their previous shopping spend. Vouchers and coupons can be printed directly from the epos till so that employees can reinforce the message of loyalty and reward to the customer.

InControl has been fundamental in the success of the Smart Coupons customer loyalty initiative with Co-operative Food which saw incremental revenue increase of approximately £8.5 million over the Christmas period in 2008. You can read more about the success of the Smart Coupons driven by InControl in our Customer Highlights section.